Last Updated: November 14, 2012

Kidite LLC (“Kidite”) wholly owns and operates the Tapgram application (“Tapgram”) and provides this Privacy Policy to inform you of our policies and procedures regarding the collection, protection, use, and disclosure of personal information we may receive from users of our software applications, our website located at http://www.tapgram.com (“Site”), or any other services offered by Kidite in connection with Tapgram or the Site (any and all of the foregoing the “Services”). This Privacy Policy applies only to information that you provide to us through the Services.

This Privacy Policy may be updated from time to time. We will notify you of any material changes by making the new Privacy Policy available on the Site or via our Services. You are advised to consult this policy regularly for any changes.

Information Collection: Personally Identifiable Information

•   In the course of using the Site and Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you and administer your use and enjoyment of the Services (“Personal Information”). Personal Information may include, but is not limited to, your name, phone number and email address. We use your Personal Information mainly to provide the Services and administer your inquiries. For example, when you choose to interact with and use certain social networking services (“SNSs”) via the Services we collect the user credentials for your SNS account which typically includes your name, email address, gender, user ID, list of friends, and any other information you’ve chosen to make public through such SNS.

•   We also collect the other information that you provide as part of registration and the administration and personalization of your user experience (e.g., without limitation, zip code or location (in either case on their own) and individual preferences) (“Non-Identifying Information”).

• We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Services and administer your inquiries.

• Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non- identifying information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other Tapgram users to attempt to provide you with a better experience, to improve the Services and to analyze and understand how our Site and Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance, to deliver a product to you according to your preferences or restrictions, for advertising or advertising targeting purposes.

• We also use your Personal Information to contact you with Tapgram newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.

Device IDs
When you launch Tapgram, we collect the unique device ID issued by Apple, Microsoft, Google or Amazon for your device (“Device ID”) and IP address, if applicable. We use and store your Device ID to enable you to interact with and use our Services and the SNS you may choose to access through them and to make it possible to authenticate and understand the use of our Services. We link your Device ID with the technical information accessed through your use of the Services which enables us to administer resets to your account or to delete information when you request that we do so or for other administrative purposes.

Surveys and Promotions.
From time to time, we may provide you the opportunity to participate in surveys, contests or sweepstakes (any of these a “Promotion”) via our Site or Services. If you participate in a Promotion we will request certain Personal Information from you. We use the Personal Information you provide to us in these instances to administer your participation in the Promotion.

Log Data.
When you use our Services (e.g., when you visit our Site or interact with Tapgram), our servers automatically record information that your browser sends whenever you visit a website or service connected to the Internet (“Log Data”). This Log Data may include information such as your computer’s or iPad’s Internet Protocol (“IP”) address, browser type, the webpage you were visiting before you came to our Site, pages of our Site that you visit, the time spent on those pages, sections of our applications that you access, information you search for on our Site, access times and dates, and other statistics. We use this information to attempt to provide you with a better experience, to improve the Services, to analyze and understand how our Site and Services are used, and for advertising and other marketing purposes.

Our Policy Toward Children

Tapgram/Kidite does not directly or intentionally collect Personal Information from children under the age of 13. However, because children use Tapgram, and because some of the features of the application may allow for personal identification, Kidite expressly conditions usage of Tapgram on parent’s and/or guardian’s authorization that Tapgram and Kidite may collect potentially identifiable information from children under 13. Again, Tapgram/Kidite do not directly or intentionally collect Personal Information from children under the age of 13. However, if a parent and/or guardian do not expressly authorize the collection of Personal Information, as required under the Terms of Service, Tapgram/Kidite mandate that you terminate your child’s use of Tapgram immediately.

Cookies & Other Technologies

Like many websites, we use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We may use “persistent cookies” to save a username and login password for future logins to the Site. We also may use “session ID cookies” to enable certain features of the Site or Services, to better understand how you interact with the Site and to monitor web traffic routing on the Site and aggregate usage of the Site and Services. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of the Services. Cookies placed on your device or computer by Tapgram or any third party site or service that you may access through the Services may remain stored on your device or computer until you remove them.

We may also use “pixel tags,” “web beacons,” “clear GIFs” or similar means (individually or collectively “Pixel Tags”) in connection with our Services to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, often a single pixel, that is ordinarily not visible to users and may be associated with cookies on a user’s hard drive. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns.

Information Sharing and Disclosure

Personal Information.
Tapgram or Kidite will not transfer or sell your Personal Information to unaffiliated third parties except for the very limited circumstances described in the Service Providers and Business Transfers sections below.

Aggregate Information and Non-Identifying Information.

We may share aggregated information that includes non-identifying information and Log Data with third parties for industry analysis, demographic profiling, and to deliver targeted advertising about other products and services. Any aggregated information shared in these contexts will not contain your Personal Information.

Services Providers.

We employ third party companies and individuals to facilitate our Services (e.g., without limitation, maintenance services, database management, web analytics and improvement of our Services’ features), to provide the Services on our behalf, or to assist us in analyzing how Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Compliance with Laws and Law Enforcement.

Tapgram cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Tapgram or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Business Transfers.
Tapgram may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

Changing or Deleting Your Information

You may email us at privacy@tapgram.com with a request that we delete your Personal Information. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

You may limit Tapgram’s use of your personal data for direct marketing purposes. You may also request access to, correction of, or deletion of personal data. For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related questions, please write to privacy@tapgram.com

You may limit Tapgram’s use of your personal data for direct marketing purposes.  You may also request access to, correction of, or deletion of personal data.  For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related questions, please write to privacy@tapgram.com


Tapgram is very concerned with safeguarding your information. We employ reasonable physical, technological, and administrative security measures and attempt to ensure they are applicable under the circumstances. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

If Tapgram learns of a security breach that results in the unauthorized disclosure of your Personal Information, we may attempt to notify you
electronically so that you can take appropriate protective steps.  By using the Services or providing Personal Information to us, you agree that we can
communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. Tapgram may post a notice on its Site or within the Tapgram Application if a security breach occurs. If this happens, you will need a web browser or mobile device enabling you to view the notice. Tapgram may also send an e-mail to you at the e-mail address you have provided to us for a notification pursuant to this paragraph. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), you should notify us at privacy@tapgram.com


Identity theft and the practice currently known as “phishing” are of great concern to Tapgram. Safeguarding information to help protect you from
identity theft is a top priority. We do not and will not, at any time, request your credit card information, your account ID, login password, or
national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the
Federal Trade Commission’s website.

International Transfer

Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental
jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to
provide information to us, Tapgram transfers Personal Information to the United States and processes it there. Your consent to this Privacy Policy
followed by your submission of such information represents your agreement to that transfer.